Business of Fashion has spoken highly of the collaborative Soundwalks with Louis Vuitton within the framework of an article discussing the ways in which fashion brands can learn from Nike’s move towards integrating cutting-edge technology with their classic product line. “Integrated digital technology will become what people expect,” predicts Nike President Mark Parker, and BoF goes on to describe this aspect of the Louis Vuitton Soundwalks:
“In the fashion industry, Louis Vuitton made an interesting move into digital products, back in 2008, with Louis Vuitton Soundwalk, a unique experience that activated the brand’s heritage and dedication to ‘the art of travel.’ Designed to be played on Apple’s popular iPod and launched just before the 2008 Beijing Olympics, Vuitton’s Soundwalk was a perfectly synchronised audio journey through the physical streets of Beijing, Shanghai and Hong Kong, narrated by three icons of Chinese cinema.”
The article concludes with the following observation about the direction it might be wise for luxury brands of the twenty-first century to take:
“In the market for luxury fashion, the dream is most important. But today’s affluent consumers live active and digitally-enabled lives. Increasingly, there is an important opportunity for forward-thinking luxury brands to leverage integrated digital technology to help their clients experience things, not just dream them.”
Interesting thoughts on making digital technology not only useful, but creative, enjoyable, and ultimately liberating.
Pour fêter l’arrivée des beaux jours, Soundwalk vous offre un parcours gratuit à choisir directement dans sa nouvelle application iPhone le lundi 14 Juin 2010.
L’application Soundwalk donne accès à un catalogue d’audio guides d’un genre nouveau.
Visitez le quartier de votre choix à Paris ou New York au son de la voix d’une personnalité qui vous fera découvrir sa ville de façon inédite.
Lieux secrets, adresses incontournables, bons plans… Pendant une heure, marchez dans les pas d’un guide pas comme les autres.
St Germain des Prés avec l’actrice Virginie Ledoyen, Ground Zero à New York avec l’écrivain Paul Auster, la naissance du Hip-Hop dans le Bronx avec les rappeurs Jazzy Jay et Afrika Bambaataa…
L’application Soundwalk est gratuite. Vous pouvez télécharger les parcours en version démo (les 2 premières étapes vous sont offertes) ou complète (4,99€).
Ce lundi, Soundwalk vous offre un parcours au choix dans son application (au lieu de 4,99€) !
To celebrate the beginning of summer, Soundwalk offers you one free tour to choose from the Soundwalk iPhone App catalogue.
In Paris or New York, visit the neighbourhood of your choice, to the sound of the voice of a celebrity with whom you will discover the city in a whole new way. Secret spots, places you can’t miss, insider’s tips… For one hour, walk in the footsteps of a guide unlike any other.
Saint Germain des Prés with French actress Virginie Ledoyen, New York’s Ground Zero with author Paul Auster, the birth of Hip-Hop in the Bronx with rappers Jazzy Jay and Afrika Bambaataa.
The Soundwalk iPhone App is free. In the app, each tour can be downloaded in both demo (which gives you access to the first two chapters) and full versions (4,99€ / $5.99).
On Monday June, 14th, Soundwalk offers you one audio tour in full version for free (instead of 4.99€/5.99$) !
Soundwalk is in the Bitstream section of WIRE magazine’s December issue on page 8.
“A new iPhone application, Soundwalk, lets users take city tours narrated by iconic figures from the area, including a guided audio tour of the Bronx by Def Jam DJ luminary Jazzy Jay, exploring some of the locations central to the early history of hiphop.” – Nick Richardson
On October 3rd 2009, Soundwalk, in joint venture with Clicmobile, premiered iPhone applications for three Paris audio tours during Nuit Blanche. Saint Germain des Prés, Belleville, and Marais Soundwalk iPhone application features interactive maps using geo-localization, real time walking itinerary, practical information about the locations visited, and more as you explore the cityscape guided by the voice of an iconic figure from the neighborhood.
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Audio Sample: In this excerpt of the Belleville Soundwalk join narrator and actress Florence Loiret-Caille for a drink at Café Folies. With a spirit in hand, she will disclose the complicated terrain of her relationship with aloof musician, and love interest, Spleen. As a final adieu, Florence Loiret-Caille will sing to you sweetly in Japanese. With the melody humming through the air, your mind reflects upon the hunt through Belleville she just led you in the hopes of being reunited with Spleen.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Le Marais Soundwalk is one of three audio tours that launched the Soundwalk iPhone application during the 8th edition of Nuit Blanche in Paris on October 3rd, 2009. Saint Germain des Prés, Belleville, and Marais Soundwalk iPhone applications feature interactive maps using geo-localization, real-time walking itinerary, practical information about the locations visited, and more, as you explore the cityscape guided by the voice of an iconic figure from the neighborhood.
In this audio excerpt of Le Marais Soundwalk take in the beauty of one of Paris’ most unique neighborhoods, as you keep up with the unpunctual narrator Isild Le Besco, an actress who finds herself late to an audition. Set your eyes upon the statue of Louis XIII at the Place des Vosges as you stand beside Isild. Her voice, ringing with honesty in your ears, will enchant you.
Young French American actress, Lena Friedrich, recently seen in Tarantino’s “Inglourious Basterds” stars in Soundwalk’s video teaser for the new Saint-Germain-des-Prés iPhone App. Lena just graduated in sociology from Columbia University. She is now committing herself to cinema as an actress and screenwriter. At Café de Flore, in Paris, Lena sits reading Beauvoir when her coffee cup speaks to her…
Voici le teaser video de l’appli iPhone Soundwalk Saint-Germain-des-Prés !
Au Café de Flore, les tasses à café parlent aux jeunes assises à lire du Beauvoir.
La jeune actrice franco-américaine, Lena Friedrich, qui a joué dans le dernier film de Tarantino “Inglourious Basterds” est l’une d’entre elles ! Lena vient juste d’être diplômée de la Columbia University à New York. Elle débute une carrière dans le cinéma en tant qu’actrice et scénariste.
Réalisé par Sarah Jonathan.
Courtesy of Soundwalk, avec la voix de Virginie Ledoyen.
A l’occasion de la Nuit Blanche et de la sortie gratuite de l’appli iPhone de ses promenades sonores à Paris, Soundwalk s’associe à Dismoioù ! Une des applis iPhone préférées des Parisiens, Dismoioù est un guide personnalisé qui recense les bons plans de la capitale et des adresses dans chaque quartier… Site web : www.dismoiou.fr
For the occasion of Nuit Blanche and launch of Soundwalk Paris iPhone apps, Tellmewhere partners with Soundwalk! Tellmewhere is one of Parisians’ favorite apps, a customized city guide that recommends addresses & tips in Paris…Website: www.tellmewhere.com
