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TRANSMISSIONS | HONG KONG

Thursday, August 26, 2010

Picture 3 TRANSMISSIONS | HONG KONG

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This week’s transmission is an excerpt from our archive of field recordings done in Hong Kong in 2008. Though recent, many sounds captured in these few minutes reflect a Hong Kong of the past: due to development, the sound landscape of the city has changed drastically within the past few years, as Chinese institutions like the open-air food markets, or dai pai dong, disappear from the streets. This clip echoes the sounds of a Hong Kong that can no longer be accessed.

We hope you enjoy this third installment of transmissions.

Filed in SOUND | Also tagged audio clip, field recording, hong kong, soundscape, soundwalk, stephan crasneanscki, Transmissions | Comments (0)

BUSINESS OF FASHION PRAISES LV CHINA SOUNDWALKS

Wednesday, July 28, 2010

Business of Fashion has spoken highly of the collaborative Soundwalks with Louis Vuitton within the framework of an article discussing the ways in which fashion brands can learn from Nike’s move towards integrating cutting-edge technology with their classic product line. “Integrated digital technology will become what people expect,” predicts Nike President Mark Parker, and BoF goes on to describe this aspect of the Louis Vuitton Soundwalks:

“In the fashion industry, Louis Vuitton made an interesting move into digital products, back in 2008, with Louis Vuitton Soundwalk, a unique experience that activated the brand’s heritage and dedication to ‘the art of travel.’ Designed to be played on Apple’s popular iPod and launched just before the 2008 Beijing Olympics, Vuitton’s Soundwalk was a perfectly synchronised audio journey through the physical streets of Beijing, Shanghai and Hong Kong, narrated by three icons of Chinese cinema.”

The article concludes with the following observation about the direction it might be wise for luxury brands of the twenty-first century to take:

“In the market for luxury fashion, the dream is most important. But today’s affluent consumers live active and digitally-enabled lives. Increasingly, there is an important opportunity for forward-thinking luxury brands to leverage integrated digital technology to help their clients experience things, not just dream them.”

Interesting thoughts on making digital technology not only useful, but creative, enjoyable, and ultimately liberating.

Filed in Uncategorized | Also tagged Apple, Business of Fashion, Digital technology, iPod, louis vuitton, Louis Vuitton Soundwalk, Luxury fashion, Nike | Comments (0)

PHOTOS FROM ULYSSES’ SYNDROME IN SHANGHAI

Thursday, June 17, 2010

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As promised, here are some photos of Ulysses’ Syndrome, Soundwalk’s audio-visual project exhibited at the Lille Europe Pavillon at the Expo 2010 in Shanghai.

Ulysses’ Syndrome is a sonic and visual artwork retracing the journey of Ulysses across the Mediterranean Sea, from Troy to Ithaca. In 2009, the Soundwalk collective set out on an adventure on board a ship specially equipped with long range antennaes, recording the hertzian frequencies along the shores of the sea.

The installation is being shown until the 15th of July 2010.

Access information and opening hours can be found on Lille Europe Pavillon’s website

Find out more about Ulysses’ Syndrome and listen to audio samples of the installation on Soundwalk’s website

Filed in SOUND | Also tagged 2010 Universal Exposition Shanghai, art installations, Lille Europe Pavillion, mediterranean, Shanghai Expo 2010, sound art, soundscape, soundwalk, stephan crasneanscki, ulysses syndrome | Comments (0)

SOUNDWALK SETS UP IN CHINA!

Monday, May 31, 2010

ArtInfo China, the Chinese branch of the international art news journal, has covered Soundwalk‘s arrival in China and installation of Ulysses’ Syndrome at the Lille Europe Pavilion at the 2010 Expo in Shanghai. We’re excited to be there – there should be a lot of great work there this year. In the near future we’ll keep you updated with photos of this and other upcoming installations of Ulysses’ Syndrome around the world!

Thanks to ArtInfo for the coverage! For the international edition of the magazine online, click here.

Filed in SOUND | Also tagged ArtInfo, Lille Europe Pavillion, Shanghai Expo 2010, soundwalk, ulysses syndrome | Comments (0)

BLAST MAGAZINE REVIEWS ULYSSES’ SYNDROME

Monday, May 10, 2010

Blast Magazine, a French Design, fashion, and culture publication, has featured Soundwalk’s Ulysses’ Syndrome installation at the Shanghai 2010 Expo on their site this week, April 3, 2010. The review, written by Guillaume Fédou, names Ulysses’ Syndrome as “[the most ambitious piece of sound art since Homer's Odyssey, dipping its toes in the China Sea]“.

“[Ulysses continues his trek to the port of Shanghai, mixing the flavors of the Mediterranean with the fruits of the China Sea. A 24-hour work of sound gathering a range of fragments recorded in autumn 2009 between Troy and Ithaca (passing by the Gulf of Naples, Palermo, the Stromboli Volcano and the Eolie Islands, Carthage), Ulysses' Syndrome is likely Soundwalk's most ambitious work since the film Kill the Ego. The fact that it is being presented today, in Shanghai, is no coincidence since it is there the mythology of the twenty-first century is playing out. It is situated in the center of the cosmopolitan city, on Nankin street (the equivalent of the Champs-Elysées) in an ancient Taoist temple named Hong Niao (red bird)

The Ulysses' installation is realized in relation with a series of projects for Lille 3000 (for which Soundwalk has also created an installation titled Room Number 8 with the voice of renowned actress Joan Chen in the Saint Sauveur train station reborn as Hotel Europa). The project was curated by Didier Fusillier, who also headed the Exit festival at MAC Créteil. [The installation occupies] a freely accessible terrace in the heart of the most passionate city in the world, contrary to the French Pavilion, which one must pay to enter. Amongst the dozens of other pavilions, Ulysses remains proud and free: not much has changed since the days when he left, and then returned to his kingdom in Ithaca]”.

Thanks to Blast for the great article!

Filed in SOUND | Also tagged blast magazine, Gare Saint Sauveur, Hotel Europa, Joan Chen, kill the ego, Lille 3000, Lille Europe Pavillion, mediterranean, Room number 8, Shanghai, Shanghai Expo 2010, ulysses syndrome | Comments (0)

Edwin Lo | Editions – Issue #7

Wednesday, May 5, 2010

Artist:     Edwin Lo
Title:     Rabbit Travelogue: Central Region | ©
Date:      July, 2007 – January 2010
Duration:    10’29

EDITIONS7 LO Edwin Lo | Editions – Issue #7
photo by: Edwin Lo

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THE SOUND

Rehabilitation, demolition, collective memories, public spaces…..with no doubt, these words can be considered as the most frequent words appearing in the discussion of urban planning in Hong Kong. Streets, spaces, the aura of daily life, landscape and soundscape are undergoing the rapid changes in recent years. Behind these changes, what is the mechanism or ideology indeed? Taiwanese essayist and cultural critic, Lung Ying-tai, articulates the term “central value” which describes the domination and limitation of the perspective in observing Hong Kong as well as main and absolute value in determining the urban development of the city. Wandering in different places or spaces and collection of soundscape in Central and Sheung Wan, what Rabbit Travelogue: Central Region suggests that we observe, correspond, and question the central value by using sound and its archival and creative practice. By continuously recording and observation of the places around the areas, this project aims at portraying different possibilities of understanding, constituting and examining the places where the artist has been over Central and Sheung Wan. Through the attentive listening about places, events and happening of the areas, how does the artist and listeners go deeper in searching for the other side of certain memories and emotions the confront the central value?

THE ARTIST

Born in 1984. Edwin Lo is a sound artist, sound designer, field recordist and phonographer form Hong Kong graduated from School of Creative Media (SCM), City University of Hong Kong. Through different experiments on sound, Edwin Lo tries to develop his own philosophy and language on sound and listening: thinking sound as an object of desire, as haunting memories and experiences, articulation of our consciousness and awareness on listening and the evolution of listening. Edwin Lo’s works were published in various places such as Hong Kong (Lona Records), China (Little Sound), Japan(Niko Edition) and Mexico (Mandorla). In 2007, he established Rabbit Travelogue with video and film director Rita Hui and they are producing an on-going dialogue between sound and vision. Lo’s sound works were exhibited since 2008 in various local and overseas exhibitions. In 2010 spring, He finished his new granted project, Rabbit Travelogue: Central Region, supported by Hong Kong Art Development Council.

links: http://rabbit-travelogue.com/centralregion/ | http://rabbit-travelogue.com/fragments

Filed in EDITIONS | Also tagged edwin lo, field recording, listening, rabbit travelogue, Sheung Wan, sound art, urban developement | Comments Off

SOUNDWALK & VUITTON FILL THE DIGITAL LUXURY VOID

Friday, April 23, 2010

Soundwalk has been mentioned in the Huffington Post this week (April 23, 2010). Tom Doctoroff, Post blogger and North Asian Area Director of JWT advertising firm, discusses the meaning of luxury in China and identifies Soundwalk, who partnered with Louis Vuitton in 2008 to create three walking tours in China. He writes:

“digital is a tool of deepening engagement and deepening affinity. You have a few brands that have started to have more sophisticated digital platforms but they’re relatively few and far between. Most of the luxury marketing in China is very centrally controlled, and that means that very few brands have a local marketing arm. These brands are religions to their creative directors in Paris or New York, and the degree of localisation necessary is much more than what is currently happening. So you don’t have a lot of great digital work going on for luxury consumers.

I think there are a few who have done digital well. Louis Vuitton had a digital version of its above-the-line global campaign, and ‘Soundwalk’ where you download music and have an urban tour surrounded by calming, wellness-type music.”

Thanks to the Huffington Post for the coverage! Check out Soundwalk’s tours in partnership with Louis Vuitton here on our website!

Read the full article here.

Filed in Uncategorized | Also tagged louis vuitton, soundwalk, the Huffington Post, walking tour | Comments (0)

BEIJING VIDEO

Tuesday, March 31, 2009

Beijing Video by Robert Genillard
Check it: Louis Vuitton Soundwalk Beijing
The Beijing Soundwalk is currently a finalist in the Audie Award competition.

Filed in Uncategorized | Also tagged audio guide, beijing, louis vuitton, soundwalk, walking tour | Comments (0)